ABOUT

Global PR brand, WE Worldwide, approached us about creating a launch campaign for their new creative collaboration, The Plus Network. They wanted a film that would make them stand out from the crowd, poke a little bit of fun at the current system and get people excited about their new vision.

Toad are all too familiar with the pitch scenario and felt that this would be a fun and fertile place to satirise. Shot as though the subjects are pitching to you we set about showing the stereotypes that are often linked to hulking agencies. The result was a playful video and three short social edits that perfectly dissected life inside a giant ad company.