ABOUT

It’s no secret that Ricky Fowler likes to do things a little differently, and so do we. So being approached by a brand like Puma to create a still and moving image catalogue of assets for 14 different looks (not including a and b look of course)… in a 4 hour period… on a golf course in Florida… in the middle of summer; could sound a little … loose to most. We realize that’s where guys like Ricky put the glove on and get to work; challenge accepted.

The final product was all 14 … well, let’s call it 22 looks on 3 different locations across the golf course, covering a half years’ worth of content for Puma’s “Play Loose” collection. Everything needed for FearNot and Puma’s internal content team.