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DialPad launched two new product features that needed a voice.

In anticipation of DialPad’s new VoiceAI product launch, we worked alongside agency, Column Five on developing a comedy driven campaign that could help showcase both the brand’s personality and product in one entertaining package.

Dialpad is a communication software solution that allows organizations of all sizes to host their phone system, contact center, and conferencing needs in the cloud. In anticipation of their new VoiceAI product launch, we came on board to create a brand strategy, content strategy, and supporting content that would increase awareness and effectively communicate the product benefits.

+300,000 views - Best of all, our established brand strategy and messaging framework continues to empower the Dialpad team to craft a variety of content, from video to infographics, that is on-brand and aligned with the brand’s larger story.