About me

I would like to introduce myself, as I am a product / branding graphic designer and art director.

With over 17 years of experience in the high-end fashion magazine industry as well as branding, ecommerce app and websites, I have worked across both womenswear and menswear, providing creative direction to established brands. I have a high level of knowledge on fashion and understand the industry well, working my way to the top over the past decade.

My time working at Net-A-Porter, Hershesons, ELLE and Cosmopolitan in the UK, has given me shoot experience, branding design, digital design, a great contacts book of photographers and illustrators, a trained eye for a strong image.

As I was born in Hong Kong and moved to the UK at a young age, I am fluent in English and Cantonese. I still visit Hong Kong and therefore am also familiar with the Asia fashion market.


Art Direction, Brand / Logo Design, Branding, CMS, Creative Direction, Editorial Design, Graphic Design, Print Design, UX/UI, Web Design

Sector Experience

Branding, Design, E-Commerce, Fashion, Marketing, Packaging, Publishing, Travel, UI / UX


British Airways, British Fashion Council, Cosmopolitan, Elle, Esquire, FitFlop, Hershesons, InStyle, Liberty London, LOVE, Marie Claire, MATCHESFASHION.COM, NET-A-PORTER.COM, Soap & Glory, Spring Studios, Tomoyuki & Co, Vogue, Women's Health

On the web
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
English, Cantonese
Creativepool member since 16 May 2019