ABOUT

As the Marketing Lead, I worked on the following core role responsibilities while working remotely for the rental estates' tech startup:

- Identifying & evaluating new marketing channels & emerging technologies & proactively making recommendations.
- Develop & implement general communications for both internal, & external purposes to engage clients (B2B) & customers (B2C).
- Lead content development processes, including developing engaging communications products (e.g., short video newsletter, website social media content, press release, advertisements, etc.).
- Act as a subject matter expert to business partners & stakeholders for digital marketing best practices & market trends, SEO, SEM, social, display, programmatic, website usability, web content direction & placement, affiliates & testing
- Develop an efficient communication plan, pricing strategy, & customer target mapping with the operations team.
- Develop, plan & implement paid/unpaid media campaigns on Google Ads, LinkedIn, & other acquisition channels.
- Analyze performance data (campaign results, lead conversions, MQL Opportunities by lead sources, CPL, traffic, etc.) to help shape future marketing strategies.

The following personal traits helped me perform Marketing Lead's job well -

- A strong marketer that designs and executes creative strategies to support branding initiatives & programs marketing.
- Ability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving, analytical, and customer mindset. - An in-depth understanding of digital acquisition, performance marketing, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), analytics and usability to ensure digital programs' effectiveness in driving marketing and company objectives.
- Prior experience in Marketplace building, Real estate, or property rental marketplace.

Working remotely from Pune, Maharashtra, India.