About me

It's been a while since I've sold myself, so here is goes...

Without ego, I am the modern Creative Director.

Started before the internet, but also has 10 solid years of digital expertise.

Gets hands-on with concept and design, but also can build, run and delegate to a 50+ person creative department.

Loves design, copy, concepts, mobile, typography, textures, social, print, interactivity, animation, data, presenting, pitches, brand, story-telling, interfaces, outdoor and the smell of ink on paper.

Can in a day calmly run a department with 40 odd jobs going through it, lead a pitch, present a couple times to clients, do a performance review, interview a new candidate, present updated staffing plans to the board, and review all types creative work along the way - while still making time to thank everyone for all the great work.

Has been a senior creative long enough to know that the work is everything and the politics, operations, board meetings and corporate ladder is either someone else's problem or your opportunity to make change to benefit the work and the people who create it.

Takes control of any situation if needed, but equally trusts in everyone to do the same.

Is seen to hold his ground as the final call on creative work, but only in a way that brings everyone with him - including the client.

Judges work by its ability to make you either smile or grimace, scream out of anger or jealousy, LOL or chuckle, or just cry.

Knows that control is only achieved by trusting and empowering everyone else and that great work is made from insight, emotion, passion, gut, human truths and fun.

But most importantly, is creative down to their bones, while also being analytical, strategic, technically over-literate, experienced through the line, obsessed with quality, on top of new channels, and completely integrated to the core.

That's me.