ABOUT

Premios Soberano is the most important award show in the Dominican Republic and the Caribbean. The Red Carpet becomes the target of the thoughest and most negative criticism on social media, taking away the recognition from the artists.
IDEA
We chose a celebrity and dressed her in a way that critics could not ignore. Negative comments did not take long to appear. At the backstage we printed these messages, covered the dress with them and placed her back to the spotlight.
Then, at the closing of the red carpet event, she delivered a powerful message using the hashtag #RESPETANOTEPASES
Cervecería Nacional Dominicana as the main sponsor of (#RespectStopThere).
The event, created a message to bring awareness to this issue and turn the conversation around.