César Chinchilla
Chief Creative Officer
ABOUT
The aim of the campaign is to change the draconian 2009 law in Honduras that banned the sale, distribution - and severe penalties for using - emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. Morning After Island saw multiple women journey to international waters - outside Honduran jurisdiction - to stand on a small wooden platform to take a medication that is legal in every other country in Central America. What’s more, the campaign used the powerful imagery generated to shift the conversation in Honduras
MADEIT CREDITS
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GRUPO ESTRATEGIGO GE PAEClient
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Alan CruzCommunication & Strategy -

Andrés VillalobosCreative Team -

Edgardo MelgarCommunication & Strategy -

OgilvyAgency -

Wanda CalixCreative Team -

Cannes Lions Winners 2022 -

César ChinchillaCreative Team