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I designed a series of promotional material for the Starbucks Teavana range, offering the targeted consumer base of Men and Women aged between 21 - 40
uniquely flavoured teas throughout the summer season. As there is a lot of competition for fruit-flavoured teas, the branding needed to be modern and refreshing in order to stand out. I executed the variables in a colourful and vibrant way, communicating the tone of voice through use of bright watercolour backgrounds contrasted against accents of bold digital tones. I created digital invites and a wow sheet to raise awareness of the opening event, and an illustrated infographic to creatively educate about the products available.

If I were to execute this brief again, I would play with pattern more and explore a richer colour palette. The overall use of colour and texture work together nicely, however there is room for a bolder approach.