Centre Screen Ancoats Urban Village

ABOUT

For the relaunch of the ‘Europe 1600 – 1815 Galleries’ at the Victoria and Albert Museum, Centre Screen designed and produced four interactives to complement the V&A’s collection of 17th- and 18th-century European artefacts.

Inspired by Diderot and d’Alembert’s ‘Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers’ published between 1751 and 1772, the ‘Trades’ interactive allows visitors to learn more about the work and craftsmanship that went into producing many of the objects on display in the gallery. ‘Terrible Trades’ is a touchscreen interactive that allows younger museum-goers to play as a gilder, seamstress or tanner. The third interactive is an annotated and dynamic version of the Brussels Ommegang painting.

In ‘Design A Wig’, users can design their own elaborate headpieces and share them on social media including Facebook, Twitter and Pinterest. The game has since gone viral, gaining 90,000 unique page views in two days in January, gaining masses of interest and receiving coverage from several major news outlets. Running under the headline “We Can’t Stop Designing Insane 18th-Century Wigs”, The Huffington Post described Design A Wig as “seriously addicting”, while fashion bible Harper’s Bazaar said it was “the best way to spend your Monday.”

MADEIT CREDITS

  • Victoria and Albert MuseumClient
Project featured: on 28th February 2016 Contributor:

Centre Screen has been a Contributor since 26th July 2016.

Invite x3

Design a Wig and Interpretations for V&A

*
*
*
*
*

Comments

SHARE