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For Center Parcs’ first campaign with Brothers and Sisters, they wanted to show that Center Parcs is a place that families can get together again instead of living together, isolated on devices and the general hustle and bustle of life.

The advert features a family of bears transposed to a modern urban environment. Mama Bear works in an office and commutes on the subway, the baby bears are addicted to TV’s and mobile devices, and Papa Bear just looks miserable as he serves and eats a lonely dinner by himself at the table.

However, a trip away to the forest is just the remedy, as the headphones come off, the bears look up at the sky and finally reconnect with nature, and each other.