ABOUT

Advertising campaign of the Anglo Teaching System.
The challenge was to create a campaign involving all age groups affected by Anglo in their teaching modules, since elementary school to pre college preparatory course.

CONCEPT
Acclimatize students in their classrooms, in front of the blackboard with written title and subtitles in it by the student himself. Behind every one of them is drawn lion's mane (icon of Anglo brand), to convey the idea that he is an Anglo student and is proud of it.

The pieces still have a short text that talks about the 60th anniversary of the institution and the features that the education system provides.
Signed with the following slogan: ANGLO. 60 years ahead.