ABOUT

Challenge:

Uber Digital was tasked to create a launch video for Naia™️, to be shown at the Premiere Vision exhibition in Paris and online.

Naia™️ brings a new level of sustainability to the staple fibre and women wear markets. The objective of the video was to build awareness with mills and brands by showcasing the sustainability and versatility.

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Outcome:

Filmed and produced in house, a hand-crafted rotoscope animation technique was used, by filming a model using a variety dynamic movements in a selection of outfits for each key market.

Over 2000+ frames of animation were created, including painstakingly hand-drawn individual key-frames that was combined and animated with sound engineering and music.

Ultra Hi-res billboard quality illustrations was also created for the event stand and marketing print material, creating a cohesive and beautiful visual style that sets Naia™️ apart from the competitors.