ABOUT

CONCEPT: Create a strong visual for billboard display to drive traffic to the La Cream tasting room.

EXECUTION: I styled and photographed the scene using artificial lighting. Post production in Lightroom boosted color product clarity. The resulting image was composited using the Adobe creative Suite to add branding and messaging.

RESULTS: The resulting billboard design was installed along California's HWY 101 driving traffic to the brand's tasting room.