ABOUT

"Men have a lot of choice: yeah, there are obvious ‘men's boards’ with pictures of naked chicks on them, but there are tons of other designs to choose from as well" (Whitelines Chloe Hardy)

The stereotype of women can be crudely reduced down to A) sex symbols or B) girly girls, both of which can be evidently seen within the design of snowboard graphics. Does this seem a little too black and white?

Personally, I find women’s boards and boots too small or feminine for me, instead opting for Northwave Legend boots and Amplid Hi-Def snowboard. Hey what can I say both are great products! That being said every time I asked to demo the High-Def or the UNW8 I was informed that a girl couldn’t ride those!

So how can we change the way women are perceived within the snowsports industry? Should there even be the need for change?

Yes I think there is a need for a change; what about a Women’s range that a male snowboarder would ride? The Fe – Male range was developed with a feminine aspect, however also a unisex aspect that men would be stoked to pick one up and shred. The name itself was brainstormed in great depth to demonstrate the strength of women, whilst also encapsulating a visual logo that a guy would not be desperately trying to sticker over.

This range was about retaining designs that had been clearly centred on female riders along side a stronger cross-gender collaboration; therefore I am pleased to present the following designs.

(Credit: Skyla Baily SBX - Cover Image)