Jason Pickar Creative Director/​Writer

ABOUT

We were asked to make the invisible visible and help people see how in-home air can be 2-5x worse than outdoor air. So we built a teddy bear that could sense air quality and display it on its tummy. Our cute cuddly message toured media and grabbed attention with a traditional commercial spot

MADEIT CREDITS

  • 3MClient

Project AirHug: Making the Invisible Visible

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