ABOUT

Client:
NOX Hotels (formerly MStay) – an independent group of 14 boutique hotels providing affordable, modern and comfortable stays in central locations across London.

Brief:
Rebrand MStay Hotels to NOX Hotels

Deliverables:
• Positioning, value proposition and tone of voice
• Brand name
• Brand identity
• Brand language
• Design of brand assets
• Website design
• Exterior and interior signage and way-finding
• Identity system for social, digital and printed items