ABOUT

The concept was to win the advertising concession for Arriva Buses.

The pitch was based on the core values of both Arriva and CBS Outdoor, namely the staff and the need to reduce the environmental impact.

We created a tender box (made of FSC environmentally friendly material) that consisted of an A3 coffee table overview and 3 A4 tender documents. These has a very organic feel to them and small magnets that snapped the box and folders shut.

The result was we won the pitch and continue to provide all the advertising space on Arriva Buses.