ABOUT

This project for the clothing company Ellesse, given to us as a university project, involved creating a 6-8 piece clothing range inspired by an aspect of skiing, as this was their original field of expertise. The designs had to tell a story of the brand and collection. Once we had done that we then had to come up with the marketing campaign behind the clothing range. I decided to focus on the luxury side of skiing and came up with a marketing campaign based around the ‘Chalet Life’ that came with the luxury side of the sport. I based my designs around Swiss design as the most luxury ski resorts are in Switzerland.