ABOUT

Nike transformed Pompidou into a living celebration where sport and victory became art. Inspired by the museum’s avant-garde influence on the brand, the campaign took over the façade and interior spaces, opening the world to sport. Outside, stunning visuals of international athletes captivated millions on Europe’s largest outdoor sport installation (5492m2).
Inside, the 'Art of Victory' exhibition celebrated the unending journey of Nike Air, sport’s most revolutionary innovation. The designs extended to the ground, including a skateable sculpture commissioned by Nike, and digital ecosystems.