ABOUT

I designed this Catalogue given a strict budget which meant I needed to do absolutely everything myself, which was a challenge but extremely fun to be involved and in full control of all aspects.

I took and edited the photographs, designed the logo, layout and additional design elements as well as art directed this entire catalogue.

Speaking with the owner, they wanted to approach rollerskating from a different angle rather than look at rollerskating from a rollerderby standpoint, but were unsure of how to go about this as it's always either 70s Disco, 60s Rockabilly or derby.

In turn, I took rollerskating off the rink and the rollerderby track and put it in the park, among nature in a fairytale setting. Creating a theme around "Summer Dreams", I used a bear mask to emulate that and really create something beautiful and new.