Cathy Frank Graphic Designer

ABOUT

I had a great oppurtunity to art direct this shoot for iconic fashion house Fendi.
I wanted to make the brand feel as luxurious as possible, focusing on the fine leather used in the bags, I selected complementary colours to highlight this, with a soft creamy background, like a tasty latte, and spots to highlight the coloured piping on a few of the key products in the collection.

Who pooled - Fendi Bags