ABOUT

This larger than life, playable arcade game was projected across the facade of the iconic V&A museum of London. Played from inside (and powered by) the Genesis GV60 electric car, this game helped the brand connect with new communities and promoted their sponsorship of the 'Halyu! The Korean Wave'exhibition.

A media first, this stand out event which garnered mass coverage for the brand and elevated them as a creative leader in electrification.