ABOUT

Children are naturally reluctant when it comes to brushing their teeth regularly. In order to help parents and encourage their children to brush their teeth correctly, Unilever has created a "magic" toothbrush, Signal Playbrush, under the French Signal toothpaste brand. It works along with an app on the telephone. Games, funny characters, and rewards are part of a programme made to implement a routine.

I transcreated web content, social media posts, eCRM and the app into French.