ABOUT

To celebrate reaching 100,000 fans on Facebook with our community we launched a competition for 50 lucky fans and a friend to win a cruise on a new ship arriving in Australia after a multi-million dollar makeover. The industry-first Facebook Party at Sea aimed at driving awareness of the brand and product, increasing preference, generating conversation and ultimately to promote loyalty among existing fans, and attract new fans. The results were phenomenal, with modest paid media investment, we received almost 6k entries, 7k new page likes, 140k engagements (comments, likes, shares), almost 4mil impressions and 15k website clicks during the competition period. Post-amplification of the Facebook Party at Sea saw great results from the hype reel promoted across social platforms at $0.05 cost per view and 143k views on Facebook and $0.09 cost per view and 82k views on YouTube - the post-amplification activity also drove 13 conversions (bookings) which was not the main objective.