Catherine Illustrator and Surface Designer

ABOUT

The idea:
This project focuses on the fun, young, elegant, and contemporary brands that sit under the Estee Lauder Group. With particular reference to MAC, Jo Malone, Tom Ford and Smashbox. The book is designed to sit easily amongst any fashion/beauty keepsake book.

It links my client's food offer and beauty in a fun way by using Estee Lauder product names taken from shades of nail polish, lipstick and perfumes and aligning them with fresh pure ingredients such as Blackberry and Bay or Pomegranate Noir.

The style, whilst still playful, remains elegant. Using a matt black embossed cover and powder inspired organic graphics throughout. Textures contrasted between high gloss finishes and matt content pages - with reference to food and beauty. Sporadic gloss spreads use a colour from an Estee Lauder owned brand which is also a fresh ingredient used in food E.G. Lime, Basil and Madarin (Jo Malone). The image of the berry of herb has a gloss varnish (Scodix) over it, to up the finishing quality and draw attention to the food element, whilst referencing high end fashion.

Slipcase:
The slipcase uses a high gloss, smooth gold material for impact, a luxury feel both in a beauty sense but also gives a sense of a luxury box of chocolates. It reveals the matt black textured book for contrast.

Pure Brand:
A sub brand designed to work alongside the pitch to promote my client's food offer, and how they would brand the offer if chosen.

MADEIT CREDITS

  • Estee LauderClient
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