ABOUT

What started as a conversation about an eight-page newsletter morphed into a 48-page glossy magazine with a print run of 4,000, distributed across Europe. Aimed at existing and potential hotel investors, owners and operators, architects, interior designers and consultants, the quarterly magazine was written entirely by me, with visual input from a picture editor and design fulfilment from Hogarth & Ogilvy (H&O). All magazine issues can be found at issuu dot com slash ihg hyphen development.

I managed the project from plans to print, controlling the schedule, devising feature ideas, conducting the interviews, writing the articles, managing stakeholder expectation and co-ordinating the lengthy sign-off process. I was also responsible for monetising the magazine by securing external advertising. In short, I wrote the theme tune and sang the theme tune.