About me

A confident, highly experienced, organised, dedicated, and passionate PR, digital and content professional, with strong work ethic and over 11 years' experience in developing, activating, managing strategic campaigns and cultivating relationships across all communication platforms on a global level.

I have worked in several sectors, including music, entertainment, lifestyle, fashion, publishing, brand, and consumerism, with a passion to craft creative, innovative plans and strategies that enhance client visibility to consumers across the board.

Throughout my career, I have managed accounts for brands such as Reebok, Beats by Dre, Nutella, Barclays, Microsoft, Universal Pictures, Huawei, Budweiser Brewing Company, Lexus, and Campari.

I have also worked on personal publicity for some of the biggest names in the music and entertainment industry such as Taylor Swift, One Direction, Annie Lennox, Alicia Keys, Skepta, Boyz II Men, Little Mix, Ant and Dec, Mylene Klass and Tess Daily. In addition, I have worked with celebrities such as Naomi Campbell, Henry Cavil and Scarlet Johansson on some of my most successful brand campaigns.

I possess a particularly strong knowledge of the media landscape and have a proven track record of impactful campaigns that have delivered on client objectives. My capabilities also extend to events, experiential, content creation, talent and influencer marketing, creative ideation and development, crisis management, planning and activation across integrated and global campaigns.

I have grown and cultivated incredible relationships, contacts and access across music, entertainment and lifestyle, as well as various offline and online channels and broadcast.


Affiliates & Partnerships, Budgets Planning / Allocation, Business Development, Campaign Activation, Campaign Planning, client management, Content, Content Management, Contracts, Copywriting, Creative Direction, creative ideation, crisis management, Digital Strategy, Event Management, Experiential Marketing, Global Media Relations, Influencer Marketing, Logistics, media relations, Negotiation, Process implementation, project management, Social Media, stakeholder management, Strategy Planning

Sector Experience

Automotive, beauty, Consumer PR, Consumer Tech, entertainment, Fashion, Film (Feature), Food & Beverages, lifestyle, mobile Gaming, Music, Travel & Leisure

Currently No Recommendations
Skill Level
Senior, Director
Creativepool member since 9 April 2020