From The Ground Up by Catherine Risbey for AquilaWho liked - From The Ground Up by Catherine Risbey for Aquila

Catherine Risbey Copywriter

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Aquila has always been synonymous with confidence and quality, and this campaign reinforces its role as the starting point for every confident look. It’s not just about footwear; it’s about elevating men’s style and helping them put their best foot forward, both literally and metaphorically.

The integrated rollout across broadcast, digital, cinema, social media, and in-store activations allowed us to reach audiences in meaningful ways while driving brand awareness and product consideration.

We wanted to ensure the campaign reflected both Aquila’s heritage and its evolution as a leader in Australian menswear. The integrated rollout across multiple channels allowed us to reach audiences effectively while driving brand awareness and product consideration. This campaign is a testament to Aquila’s enduring legacy and its ability to adapt and lead in a modern context, positioning it as the foundation of style itself.

Every detail in the production was carefully considered, from the in-camera effects directed by Cameron March to the stunning stills captured by Isaac Brown. We were committed to creating something authentic and visually compelling, and I believe we succeeded.