ABOUT

The BriefThe North East coastline is no exception to the challenges facing the environment and our oceans with regards to litter and plastic. There are volunteer groups that are trying to combat the problem, educate the public and improve their local community. Cullercoats Collective, Litter Action North Tyneside, Totally Tynemouth Collective and Whitley Bay Community Clean Team wanted to form a collective name, visual language and identity system that could help galvanize their visibility and help them further pervade the consciousness of both the general public and potential sponsors or collaborators.