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“DRINK RESPONSIBLY” ADS CAMPAIGN
The aesthetics of Pedro Almodovar’s films was the inspiration for the visual of Devassa Beer campaign. Colours, extravagant fabrics and bizarre scenarios plus a dash of drama, passion and love. Following the same visual inspiration I’ve created a bespoke invitation for the Devassa bar lauching, using animal print fabric.
Art Director: Caterine Loures | Copywriter: Bruno Pinaud, Alexandre Simas, Pedro Prado
Photo shoot Art Direction: Caterine Loures | Photographer: Thomas Susemihl
Agency: McCann-Erickson | Client: Devassa Beer