ABOUT

Carnival is a big thing in Brazil and of course a perfect opportunity to sell makeup products.
I created the concept and art direction of the ads and adapted it to the floor displays. All the elements in the background are photos of the products’ texture and I used it to represent the paper confetti and serpentine. I also did the ART DIRECTION OF THE CELEBRITIES PHOTO SHOOT. The idea was to show a cheeky and playful atmosphere of this famous party in Brazil.
Art Director: Caterine Loures | Copywriter: Ana Ribeiro | Photo shoot Art Direction: Caterine Loures
Agency: McCann-Erickson | Client: L’Oréal - Colorama Maybelline