ABOUT
The results from INDEPENDENT RETAILS NEWS (IRN) - Research Results 2018 measuring the effectiveness of “Festive Family Favourites - Britvic” creative with the trade. On this advert I’ve used some EYE-CATCHING TECHNIQUES. It seems that it worked.
Ad Impact according to INR:
• 100% of readers REMEMBER SEEING the advert- HIGHER than any other advert
• It was HIGHEST when retailers were asked about the brand strength with 70% of retailers said it was the brands that CAUGHT THEIR ATTENTION
• 48% of retailers STOCKED the product AFTER SEEING the ad
• A further 30% of retailers FOUND OUT MORE about the product after seeing the ad
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
AWARDS
INDEPENDENT RETAILS NEWS (IRN) 2018
MADEIT CREDITS
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Caterine LouresArt Director
Back to HOW TO STAND OUT - IMPRESSIVE RESULTS! - INDEPENDENT RETAILS NEWS (IRN) 2018 project
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain