ABOUT

THE GOAL: SELL THE FLATS of Klabin Segall and CREATE BRAND AWARENESS for them. Known spokespersons were sponsored to help spread the movement “I’m from Lapa” (Lapa is a neighbourhood in Rio - Brazil) and to invite people to visit the area. All local businesses joined the campaign immediately. On the launch day all flats were sold out quickly. THE CAMPAIGN IS A SUCCESSFUL REAL ESTATE CASE TILL TODAY. As we can see: THE TRADITIONAL WORD-OF-MOUTH CAMPAIGNS ALWAYS WORK.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Espalhe Guerrilla Marketing MSLGROUP | Client: Klabin Segall (construction company)