ABOUT

The briefing: create a strong communication to boost The Coca-Cola Olympic Teddy Bears Promotion that by accumulating Coca-Cola bottle caps and stamps you could exchange for a teddy bear. The best solution was to show the entire bears range to incite kids to collect the teddy bears. PROMOTIONAL LOGOS FOR CHILDREN ARE MOST EFFECTIVE WHEN A STORY IS EMBEDDED IN THEM. The flying medals were used as support for teddy bears and the bottle caps as a podium. Coca-Cola logo was repeated several times, reinforcing the image of the brand in kids’mind.
Art Director: Caterine Loures | Copywriter: Marcos Bassini | Photographer: Hamdan
Photo shoot Art Direction: Caterine Loures
Agency: McCann-Erickson | Client: The Coca-Cola Company
Logo | Price Poster | Pull up banner | Stopper | Barker | Post-Mix | Ad | etc...