RUIFIER is a luxury jewellary brand, stocked worldwide at exceptional stores including Bergdorf Goodman, Barney’s New York JP, Colette, Lane Crawford and Selfridge's. The designs have been worn by celebrities including Reese Witherspoon, Jessica Alba, Kristen Wiig, Emma Roberts and Sophie Turner and have been featured in the world’s leading fashion publications including Vogue, Harper’s Bazaar, Elle, Marie Claire and L’Officiel.
The limited edition Christmas packaging was designed to have a luxurious feel to nod towards the retailers it would be stocked in. However, it was still important the design considered the playful nature of the brand and the characters from the Friend Collection. The packaging included tissue paper design, Look book card for the full Friend Collection, Box design, Smiley Faces Rework, stickers and finally a presentation card that would be the first thing a consumer would see when opening the packaging.
The limited edition series was all printed on a matte textured stock with gold emboss.
In September 2015, RUIFIER won a place in the British Fashion Council jewellery initiative, Rock Vault, curated by Stephen Webster MBE.