ABOUT

OBJECTIVES
To develop a tone of voice for the myPremier brand.

MATERIALS
2 packets of Hobnobs
1 sack of PG Tips tea bags
1 Moleskine notebook
3 blue Staedtler pencils

OUTCOME
“A bigger sale is not always a better sale. We’re clued up and queued up ready to get our customers exactly what they need. We’ve got more market knowledge than you can shake a stick at. Go on, try shaking a stick - you’ll be there ages!”

When a group of IT procurement experts needed a tone of voice for their brand refresh, I worked with the creative agency Happy Giraffe to write enough copy to fill their new website right the way up to the brim.

To explore more of the copywriting (or to procure yourself some new IT), visit the myPremier website.