ABOUT

Procure was founded with a clear ambition: to fix a procurement system that wasn’t working for schools. Contracts were poor, costs were rising and overstretched school leaders were left carrying the burden. The team had deep expertise in education procurement and finance, but they needed a brand capable of challenging an established market and communicating a better way forward.

When we first met the team, they had over 30 pages of business plans but no brand, website or marketing strategy. The challenge was to turn their insight into a compelling proposition that would resonate with education leaders and establish credibility from day one.

We started by building the foundations. Through research, positioning and messaging workshops, we defined a clear brand strategy and value proposition that differentiated Procure from traditional procurement providers. This work informed the creation of a new visual identity, website and communication strategy designed to challenge the status quo and make the benefits of fair, transparent procurement easy to understand.

Once the brand was established, we launched a fully integrated marketing programme spanning SEO, content, PR, social media, email marketing and paid media. Rather than treating the brand as a one-off project, we continued refining the strategy as data and customer insight became available, allowing the business to build momentum and scale with confidence.

The result was the successful launch of a business that entered the market with clarity, confidence and a strong point of difference. Within its first 12 months, Procure generated more than £500,000 in new business, with SEO driving the majority of qualified leads. What began as a bold idea became a credible, fast-growing organisation helping schools secure better value and outcomes from their procurement decisions.