ABOUT

The University of Worcester and the University of Gloucestershire compete annually in a Varsity competition where teams play a variety of sports in the hopes to bring home the glorious Varsity trophy.

I was tasked with re-branding the artwork used to promote this event and to support content delivered throughout the two weeks of the tournament. The current branding hadn't been updated in many years and was beginning to look outdated.

Early on into the design process I created a design concept which I then showed to our Sports Department who loved the initial concept. I then translated this draft into the final version and produced a whole catalogue of design work (both digital and printed) to be used throughout the event at the end of March 2023. In addition to the graphic design work produced, I have also created and edited a short video to promote the sales of tickets which has been broadcast on screens across the University, as well as been published online and across social media.

So far results are yet to be analysed due to the event having not happened yet. However, other senior members of staff, both internal and external, have been very pleased with the design of this campaign and have fed that information back to myself and other members of my team.

*All film and photography content used within design work and video production is my own from last year's event - Varsity 2022.