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New Zealand is a country surrounded with beautiful scenery, and as part
of the culture in New Zealand is to enjoy the outdoor lifestyle.

In this Food Culture project, the product is designed for the international
market, to promote New Zealand’s beautiful scenery and lifestyle.
Moreover, the design is created around a New Zealand renown dish of
“Fish and Chips”.

This packaging design provides not only an introduction of how to eat
the Fish and Chips but also enlightens the consumer in the international
market about the best of New Zealand in within the packaging itself.