ABOUT

Carwow is a UK company that launched a free website in May 2013; a platform for buying cars by using the reverse marketplace model which removes the need for buyers to negotiate with car sellers. Following the huge success of the website, the company wanted to produce a print magazine for franchised car dealers to show how they are working with the car industry to help move it forward. The magazine shares best practises, insights and expert views on the car industry, and their own research based on users of the website.

The design brief for the magazine was to keep it simple and modern, keeping the carwow brand at the forefront and inline with their brand guidelines. I assisted the senior designer to create print guidelines (previously only digital), and create infographics based on the statistics provided by the client. I also helped to manage freelance editors and proofers, and ensured that changes were tracked from client and made in order meet the deadline.