ABOUT

CARTIER TAKES THE MET GALA
VOGUE called upon MATTE to elevate its coverage of this year’s Met Gala, in partnership with acclaimed photographer Campbell Addy. The collaboration promised to merge VOGUE's renowned editorial flair with MATTE's technical acumen, ensuring a visually stunning portrayal of Met Gala guests (including Donald Glover, Jon Batiste and Sofia Coppola) and their partnership with luxury brand Cartier.

FORGING CAMPBELL ADDY’S VISION
Set against the backdrop of New York City, the project aimed to meld the raw energy of NYC while honoring Cartier’s sophistication. MATTE took on the task of not only providing top-tier production and post-production services, but also harmonizing the creative visions of Campbell Addy, VOGUE's creative teams, and Cartier's aesthetic preferences. Additionally, the MATTE team had to navigate the logistical complexities of shooting at The Carlyle, ensuring the venue served as the perfect environment to capture the essence of both the event and the brand.

CARTIER’S NY STATE OF MIND
MATTE collaborated closely with Campbell Addy and VOGUE to craft a narrative which honored Cartier's sophistication, and the prestige associated with the Met Gala. The combination of technical know-how and fluency in multiple creative disciplines ensured a seamless journey from idea to reality.

CARTIER AT THE CARLYLE
The collaborative efforts between VOGUE, MATTE and Campbell Addy resulted in a captivating portrayal of the Met Gala, enhanced by Cartier. Meticulous attention to detail and creative synergy translated a collective vision into a stunning visual narrative.