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About me

Carson Olivares has spent her entire career sensing when something is about to take off in culture.

A strategic and creative conduit, she works with brands interested in sharpening their story, crafting quality creative, and permeating culture at large.
She's helped an iconic retailer return to the top of culture.
She was the first hire at a startup that disrupted a highly competitive industry.
And she's sat in the editor's seat, watching firsthand what consumers actually want to shop.

After getting her start in New York City as a magazine writer and reporter, she eventually found her way to Los Angeles, where she worked across every facet of content and storytelling. Today, she consults through Studio Ines, a brand and creative studio for category-defining fashion, beauty and lifestyle brands.
Previous brands include: Gap, Nike, Perelel, Beyond Yoga, Banana Republic, Formula Fig, Solid & Striped x Sofia Richie Grainge, Who What Wear, Byrdie, MyDomaine & more.

Details

ContractFreelance, Part time, Remote

LocationLos Angeles: United States

Working LocationsLos Angeles: United States

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesBrand Consultant, Creative Director, Strategy Director

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Brain storming, Brand / Logo Design, Brand Stategy, Branding, Campaign Planning, Consultancy, Content, Content Management, Copywriting, Creative, Creative Direction, Marketing, Marketing Strategy, Social Media

Sector Experience

Beauty, Fashion, Interiors, Lifestyle, Startups, Vitamins & Supplements, wellness

Clients

Banana Republic, Beyond Yoga, Formula Fig, Gap, Nike, Perelel, Solid & Striped, Who What Wear

Awards

ADWEEK Awards, Cannes Lions - Gold, Clios - Gold, Glossy Awards, Webby Award

CV / Resume

Carson's CV/Resume

Activity

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Creativepool member since 3 August 2026

Carson's work

Gap Better in Denim featuring KATSEYE | Campaign Strategy

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