About me

Carson Olivares has spent her entire career sensing when something is about to take off in culture.

A strategic and creative conduit, she works with brands interested in sharpening their story, crafting quality creative, and permeating culture at large.
She's helped an iconic retailer return to the top of culture.
She was the first hire at a startup that disrupted a highly competitive industry.
And she's sat in the editor's seat, watching firsthand what consumers actually want to shop.

After getting her start in New York City as a magazine writer and reporter, she eventually found her way to Los Angeles, where she worked across every facet of content and storytelling. Today, she consults through Studio Ines, a brand and creative studio for category-defining fashion, beauty and lifestyle brands.
Previous brands include: Gap, Nike, Perelel, Beyond Yoga, Banana Republic, Formula Fig, Solid & Striped x Sofia Richie Grainge, Who What Wear, Byrdie, MyDomaine & more.

Carson's work

Gap Better in Denim featuring KATSEYE | Campaign Strategy

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