ABOUT

My role was publicity on this project, advising, and supporting my clients, including the production company, director, post house, and editor on attaining press and taking it down the festival and awards circuit.

Project Concept: Commissioned by Apple, Inc. and part of the #ShotOniPhone campaign. revolūtiō creativeDirector Sven Dreesbach and crew joined the field team of The Maldives Whale Shark Research Programme on their daily tours along the South Ari atoll. The Maldives- and Wales-based charity carries out marine wildlife research and fosters community focused conservation initiatives. The field team of the MWSRP monitors the demographics and movement of different species such as whale sharks.

The Programme partners with the Big Fish Network and helps develop apps that enable anyone to become part of a data network and actively contribute to wildlife conservation.

Commissioned by Apple Inc., the unique opportunity became available to make use of filmmaking skills in and underwater to return with a short tale about our marine universe and talk about the preservation efforts undertaken by this very devoted team of young scientists.

The Reef is raising awareness of today's environmental challenges and offering solutions that utilize today's technology as a tool for change.

Execution: I worked with my production company clients & creative talent to devise a strategic press, festival, and awards campaign and push.

Result: The project and clients involved have received numerous accolades and press coverage in major industry media internationally. (i.e. Shoot, LBB-Little Black Book, Shots, etc.)