About me
Carren O'Keefe is the Executive Creative Director of AnalogFolk AMS, an independent global creative agency using digital to make the analog world better. Carren's fearless creative vision and leadership has led AnalogFolk Amsterdam to create and deliver bold, remarkable and brave work for clients including Nike, Foot Locker, Johnnie Walker and Bugaboo. She's excited by emerging platforms, new formats, innovative technology and the possibilities it presents, and is able to dare our teams and inspire clients to push storytelling beyond traditional media and into uncharted territories. She is also someone who wants to use digital to make the analog world better, and create work that has a positive impact. Most recently Carren led the core concept and creative execution of Nike Kids 'Magic is in the Air' a magical world for kids to build in Roblox; and Nike Mind Sets, the globally praised mental well-being content series running across the sports brand's digital ecosystem that aims to leverage the healing powers of movement to positively impact mental health. The campaign led to brand bravery from Nike, changing its famous slogan from 'Just Do It' to asking the question of 'How are you Feeling Today
Carren O'Keefe has been a Contributor since 25th November 2015.