ABOUT

Goals:
Drive engagement
Maximise awareness of branded content
Enhance social following, Carphone Warehouse.

Execution:
We asked users to tweet #ColourInvasion for their chance to win various handsets and a Harley Davidson. If watched until the end, audience would discover a question and be asked to tweet an answer.

Results:
Giving consistent results for 14 days we acknowledged repeat game play and incredible video statistics, proving the value of interaction when promoting a new advert.