ABOUT

Goals:
Drive engagement
Maximise awareness of branded content
Enhance social following, Carphone Warehouse.

Execution:
We asked users to tweet #ColourInvasion for their chance to win various handsets and a Harley Davidson. If watched until the end, audience would discover a question and be asked to tweet an answer.

Results:
Giving consistent results for 14 days we acknowledged repeat game play and incredible video statistics, proving the value of interaction when promoting a new advert.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 29 November 2016 2016-11-29T13:01:01+0000

Earned reward question response

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