Changyou is the leading online game developer in China. People love playing online games but are often under unfavourable social pressure. Does online gaming cause antisocial behaviour? Or do others cause the gamer to seek escape from real life by playing games? The campaign uses ironic humor to examine human relationships, and redressed the case for the gamers.
In this film titled ‘Little Girl’, a miserable father sticks to playing his online games instead of interacting with his daughter, after she continually puts makeup on him and dresses him up in ballet dresses. The film includes subtle insertions of the three new games launched by Changyou.
China Advertising Great Wall Awards
LIA Award - Gold
Longxi Creative Award
One Show China
Carol Lam was recognised as an Industry Influencer on 17th December 2015
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Carol Lam has been a Contributor since 25th November 2015.