Changyou is the leading online game developer in China. People love playing online games but are often under unfavourable social pressure. Does online gaming cause antisocial behaviour? Or do others cause the gamer to seek escape from real life by playing games? Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online.
In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou.
China Advertising Great Wall Awards
LIA Award - Gold
Longxi Creative Award
One Show China
Carol Lam was recognised as an Industry Influencer on 17th December 2015
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Carol Lam has been a Contributor since 25th November 2015.