ABOUT

With the One-Child policy in effect for 25 years now, up to 70% of China's population of over 60s are living as empty-nesters. This number will rise to 90% by 2030. Urging each family only child to spend time with parents has become more important than ever. China Central Television Station (CCTV), the state-owned TV station in China, appointed us to produce a public service ad to remind people aware of the issue. We answered with this film.