Carol Lam Creative Consultant

ABOUT

Changyou is the leading online game developer in China. People love playing online games but are often under unfavourable social pressure. Does online gaming cause antisocial behaviour? Or do others cause the gamer to seek escape from real life by playing games? The campaign uses ironic humor to examine human relationships, and redressed the case for the gamers.

In this film titled ‘Mother’, it features a mother of a young boy infatuated with the gaming universe, who wonders why her son is unable to get a girlfriend. The narrator questions if that is because the mother is not willing to let go of her son. The film includes subtle insertions of the three new games launched by Changyou.

Date created: April 2015 2015-04-01T00:00:00+0100
Date published: 9 February 2016 2016-02-09T14:21:09+0000

AWARDS

China 4A
China Advertising Great Wall Awards
cristal festival
EPICA Awards
LIA Award - Gold
Longxi Creative Award
One Show China
The Spikes

MADEIT CREDITS

  • Changyou online game developerClient
Influencer:

Carol Lam was recognised as an Industry Influencer on 17th December 2015

Project featured: on 10th February 2016 Pro member:

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Contributor:

Carol Lam has been a Contributor since 25th November 2015.

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Playing can't be bad - Mother

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